來自卓佳瑞豐德永的虎年問候！

2022年，隨著諸多變革持續(xù)演化，經(jīng)濟(jì)發(fā)展仍面臨一定不確定性，全球已進(jìn)入與疫情共存的新階段。2021年中國經(jīng)濟(jì)在全球疫情下領(lǐng)跑復(fù)蘇，常抓不懈，已經(jīng)成為中國抗擊疫情下的社會(huì)發(fā)展新模式。2022年預(yù)計(jì)有更多經(jīng)濟(jì)體重啟經(jīng)濟(jì)、開放邊境、選擇與疫情共存的模式，服務(wù)業(yè)可能成為更見起色的領(lǐng)域。以下我想與大家分享瑞豐德永2022年在商業(yè)服務(wù)領(lǐng)域聚焦的主要方向。

聚焦一：RCEP為疫后全球經(jīng)濟(jì)復(fù)蘇注入強(qiáng)勁動(dòng)力
中美關(guān)系已深刻變化，難以快速回到貿(mào)易戰(zhàn)之前的面貌，中國的對(duì)外貿(mào)易必定走向自由貿(mào)易區(qū)。特別是區(qū)域全面經(jīng)濟(jì)伙伴關(guān)系協(xié)定（RCEP）已于2022年1月1日開始生效。作為世界上規(guī)模最大的自貿(mào)協(xié)定，RCEP在全球面臨疫情挑戰(zhàn)、經(jīng)濟(jì)全球化逆流的艱難時(shí)期達(dá)成，可見它為推動(dòng)新一輪的經(jīng)濟(jì)全球化發(fā)揮自由貿(mào)易的驅(qū)動(dòng)和引領(lǐng)作用。2022年在國際協(xié)定新格局下，RCEP必將加速重構(gòu)全球經(jīng)濟(jì)格局和國際經(jīng)貿(mào)規(guī)則，帶動(dòng)進(jìn)出口和對(duì)外投資，加速中國企業(yè)出海并享受到布局東盟市場(chǎng)所帶來的紅利。中國已連續(xù)10年保持東盟第一大貿(mào)易伙伴的地位?？梢灶A(yù)見，2022年東盟地區(qū)市場(chǎng)對(duì)于中國的跨境企業(yè)而言，將顯現(xiàn)更多元的機(jī)會(huì)。瑞豐德永將利用好集團(tuán)在亞洲的布局優(yōu)勢(shì)，為中國企業(yè)提供一站式海外落地營商支持服務(wù)。

設(shè)立企業(yè)法律實(shí)體

如果中國企業(yè)想在RCEP自由貿(mào)易區(qū)開創(chuàng)業(yè)務(wù)，我們經(jīng)驗(yàn)豐富的專業(yè)人員可以就實(shí)體類型和公司結(jié)構(gòu)提供合理化建議，并根據(jù)法律要求注冊(cè)實(shí)體。包括且不限于擔(dān)任駐地秘書并提供注冊(cè)辦事處、記錄簿、登記冊(cè)、股票證書簿、公章、協(xié)助銀行開戶和申請(qǐng)工作簽證等事宜。

我們?yōu)橄朐谛录悠?、日本、馬來西亞、韓國、越南、泰國、印尼、印度、文萊、澳大利亞、新西蘭等RCEP自由貿(mào)易區(qū)設(shè)立法律實(shí)體的中國企業(yè)提供相關(guān)年度秘書服務(wù)。

會(huì)計(jì)及審計(jì)服務(wù)

符合當(dāng)?shù)氐呢?cái)稅合規(guī)制度要求，完成月度會(huì)計(jì)和財(cái)務(wù)報(bào)告、稅務(wù)申報(bào)和年度審計(jì)。

產(chǎn)業(yè)園區(qū)服務(wù)

指導(dǎo)企業(yè)科學(xué)選址布局，降低投資風(fēng)險(xiǎn)，提升開發(fā)效率。

聚焦二：跨境電商賣家新規(guī)下的挑戰(zhàn)與機(jī)遇

對(duì)于跨境電商行業(yè)而言，2021年注定不是不平凡的一年，經(jīng)歷了“封號(hào)潮”、“海運(yùn)運(yùn)費(fèi)漲價(jià)潮”、“拉閘限電潮”……諸多歷史性時(shí)刻，每一個(gè)跨境電商賣家也嘗盡了“世事變化”的滋味。合規(guī)經(jīng)營是企業(yè)“走出去”的必由之路，其焦點(diǎn)在于“業(yè)務(wù)合規(guī)”及“財(cái)稅合規(guī)”。面臨日趨嚴(yán)格的全球稅務(wù)監(jiān)管政策與環(huán)境，跨境電商企業(yè)面臨眾多出海合規(guī)的挑戰(zhàn)。瑞豐德永憑借3萬多國際貿(mào)易客戶服務(wù)經(jīng)驗(yàn)，向跨境電商賣家在搭建本地化經(jīng)營架構(gòu)、規(guī)范資金流、充分利用國家出口退稅政策等方面提供專業(yè)建議與策略。

跨境電商本土店
對(duì)于買家來說，購物體驗(yàn)放在第一位。從物流時(shí)效、售后服務(wù)到本土店鋪優(yōu)先排名，更簡(jiǎn)便，傭金低、運(yùn)費(fèi)低、結(jié)算快、排名高、活動(dòng)優(yōu)先、流量?jī)A斜等措施更加受買家青睞。

瑞豐德永團(tuán)隊(duì)利用集團(tuán)在全球49個(gè)城市的服務(wù)網(wǎng)絡(luò)布局優(yōu)勢(shì)，快速響應(yīng)并提供本土化落地解決方案，為跨境電商賣家設(shè)立本土公司，提供當(dāng)?shù)囟路?wù)。同時(shí)我們還為跨境電商大賣家提供全球布局方案，充分利用雙邊稅收協(xié)定，為客戶統(tǒng)籌搭建公司架構(gòu)。例如：紅籌架構(gòu)、VIE架構(gòu)。

跨境電商對(duì)外投資備案（ODI）
跨境電商企業(yè)賣家未合規(guī)收匯，規(guī)范公司資金流現(xiàn)象也引起了我們的高度關(guān)注。瑞豐德永專業(yè)的法律與財(cái)務(wù)管理團(tuán)隊(duì)緊密合作，協(xié)助跨境電商賣家對(duì)外投資提交盡職調(diào)查、可研報(bào)告、投資資金來源情況說明、環(huán)境分析評(píng)價(jià)等前期工作，落實(shí)情況說明資料，通過材料對(duì)項(xiàng)目的說明論證進(jìn)行審批。

跨境電商聯(lián)合賦能

2021年我們與阿里巴巴、亞馬遜全球開店、WISH、Walmart、OTTO等全球知名跨境電商平臺(tái)合作，共同為近30000企業(yè)家舉辦了100多場(chǎng)次線上線下專題分享會(huì)。通過構(gòu)建跨境電商完整產(chǎn)業(yè)鏈和優(yōu)質(zhì)生態(tài)圈，以專業(yè)服務(wù)助力中國跨境電商品牌出海。

聚焦三：“共同富?！毕赂邇糁邓饺素?cái)富的考量
2021年，無論是高凈值人群還是財(cái)富管理專家，都會(huì)覺得這一年的財(cái)富管理相關(guān)政策頻出。海南自貿(mào)區(qū)、共同富裕示范區(qū)的建立、房地產(chǎn)稅立法穩(wěn)步推進(jìn)等，這些法律法規(guī)或相關(guān)政策的變化，都會(huì)對(duì)高凈值人士的財(cái)富產(chǎn)生深遠(yuǎn)影響?！睹穹ǖ洹芳跋嚓P(guān)司法解釋的生效，讓更多的人開始關(guān)注家族信托財(cái)產(chǎn)的獨(dú)立性。在第三次分配精神下，保險(xiǎn)、信托、慈善基金或成為未來財(cái)富管理標(biāo)配。我們關(guān)注這些變化并將與時(shí)俱進(jìn)地完善我們的服務(wù)，以更好地滿足客戶多元化的需求。

瑞豐德永為中國企業(yè)國際化擴(kuò)張保駕護(hù)航
中國企業(yè)“走出去”應(yīng)全面掌握、積極落實(shí)關(guān)于當(dāng)?shù)貏诠けＷo(hù)、環(huán)境保護(hù)、數(shù)據(jù)和隱私保護(hù)、知識(shí)產(chǎn)權(quán)保護(hù)、反腐敗、反賄賂、反壟斷、貿(mào)易管制、財(cái)務(wù)稅收等方面的具體要求。這些挑戰(zhàn)也為瑞豐德永發(fā)揮自身專業(yè)優(yōu)勢(shì)，彰顯服務(wù)價(jià)值創(chuàng)造了機(jī)會(huì)。
瑞豐德永在中國內(nèi)地有北京、上海、深圳、廣州、杭州、寧波、青島、大連、天津、南京、福州、廈門等12個(gè)辦事處，并依托集團(tuán)國際化專業(yè)服務(wù)團(tuán)隊(duì)所創(chuàng)造的協(xié)同效應(yīng)，將能夠更好地支持中國企業(yè)邁向國際市場(chǎng)施展抱負(fù)！

2022年，相信必將更勝一籌！

祝好！

龔彥斌

行政總裁

卓佳瑞豐德永

Greetings for the Year of the Tiger from Richful Deyong!

With the ever-changing situation and uncertain economic development in 2022, the world has entered a new phase of “coexisting with the pandemic”. Last year, China's economy led the recovery from the recession caused by COVID-19 and has become a new model for social development to combat the pandemic. We expect to see more economies restarting, opening their borders and adopting the coexistence model in 2022. We are likely to see more promising changes and improvements in the service sector, in particular. I would like to share with you the key areas of focus for Richful Deyong's business services practice in 2022 below. 

Focus 1: RCEP will deliver a strong boost to the post-pandemic global economic recovery 
The relationship between China and the US has changed profoundly, and it would be difficult to return to the pre-trade war situation in a short term. Therefore, China's foreign trade is bound to shift towards free trade zones. Notably, the Regional Comprehensive Economic Partnership Agreement (RCEP) took effect on January 1, 2022. The world's largest free trade agreement (FTA), the RCEP was settled at a difficult time, against the challenges of the pandemic and the headwinds of economic globalization. This highlights its importance as a leading driver of a new round of economic globalization. With the newly signed international agreements coming into effect in 2022, RCEP will certainly accelerate the reshaping of the global economic landscape and the restructuring of the international economic and trade rules, driving imports, exports, and foreign investment. Chinese enterprises will be able to cast their nets overseas and enjoy the advantages of the geography of the Association of Southeast Asian Nations (ASEAN) market. Having maintained its position as ASEAN's top trading partner for 10 consecutive years, it is foreseeable that the Chinese cross-border enterprises will find more diversified opportunities in the ASEAN region in 2022. We will leverage our Group's presence in Asia to provide Chinese companies with one-stop business services overseas.

Establishing a Corporate Legal Entity
If a Chinese company wishes to start a business in the RCEP Free Trade Zone, our experienced professionals can provide expertise on the type of entity and corporate structure to set up, and help register the entity in accordance with legal requirements. This includes, but is not limited to, acting as resident secretary, providing a registered office, maintaining record books, registers, share certificate books, official seal, assistance in opening bank accounts and applying for work visas. 
We provide annual secretarial services for Chinese companies looking to establish legal entities in RCEP Free Trade Zones such as Singapore, Japan, Malaysia, South Korea, Vietnam, Thailand, Indonesia, India, Brunei, Australia and New Zealand. 

Accounting & Audit Services 
Monthly accounting and financial reports, tax returns, and annual audits in accordance with local tax compliance requirements.

Industrial Park Services 
Guiding enterprises in scientific site selection and layout to reduce investment risk and improve development efficiency.

Focus 2: Challenges and opportunities for cross-border e-commerce sellers under new regulations
2021 was not a particularly good year for the cross-border e-commerce industry. Having experienced unprecendented obstacles, such as account stealing, sea freight price swelling, and power rationing, cross-border e-commerce sellers have learned the hard way how volatile the business environment can be. The only way for enterprises to enter other markets is to proritize business and financial compliance. With increasingly stringent global tax regulatory policies and environment, cross-border e-commerce enterprises inevitably face many compliance challenges overseas. With experience serving over 30,000 international trade clients, Richful Deyong provides professional and strategic advice to cross-border e-commerce sellers to help them build local business structures, regulate capital flows, and fully utilize national export tax rebate policies.

Cross-border E-commerce Local Stores 
For buyers, the shopping experience always comes first. Key features include: convenience, low commission and shipping cost, fast settlement, high rank, prioritization of activities and resources. These standards apply to every stage of the customer journey, from logistics efficiency and after-sales service to local store priority ranking.
The Richful Deyong team leverages the Group's service network across 49 cities globally to quickly respond and provide localized solutions, setting up local companies for cross-border e-commerce sellers and providing local director services. We also provide global deployment solutions for large cross-border e-commerce sellers, fully utilize bilateral tax treaties to set up corporate structures for our clients, including red chip structures and variable interest entity (VIE) structures. 

Cross-border E-commerce Foreign Investment Filing (ODI) 
The phenomenon of cross-border e-commerce enterprises not complying with foreign exchange collection and regulation of company capital flow has also attracted our attention. Richful Deyong's professional legal and financial management teams work closely to assist cross-border e-commerce sellers to submit due diligence, feasibility study reports, investment funds sources, environmental, social, and governance (ESG) analysis and evaluation, and other preliminary work for external investment. We also help sellers compile the explanatory material for implementation, and approval of the project through the materials.

Cross-border E-commerce Joint Empowerment 
In 2021, we cooperated with Alibaba, Amazon, WISH, Walmart, OTTO, and other internationally renowned cross-border e-commerce platforms, and jointly held overr 100 online and offline seminars for nearly 30,000 entrepreneurs. By building a complete industry chain and quality ecosystem for cross-border e-commerce, we provide professional services to help Chinese cross-border e-commerce brands establish their footprints abroad.

Focus 3: Considerations for High Net Worth Private Wealth Under "Common Wealth" Target
Both high net worth individuals (HNWIs) and wealth management experts will regard 2021 as a year that introduced numerous wealth management-related policies. It was marked with the establishment of the Hainan Free Trade Zone, the Common Wealth Demonstration Zone, and the steady promotion of the real estate tax legislation. The amendments of these laws and regulations will exert a profound impact on the wealth of HNWIs. With the Civil Code and related judicial interpretations in force, more people are beginning to pay attention to the independence of their family trust property. Under the spirit of “the third distribution”, insurance, trusts, and charitable funds may become the standard of wealth management in the future. We are observant of these changes and will keep abreast of the times to continue enhancing our services to better meet the diversified needs of our clients.

Richful Deyong Escorts Chinese Companies' International Expansion All the Way 
Chinese companies going global should fully grasp and implement the local requirements to protect local labor, environmental, data and privacy, and also intellectual property. Enterprises should also ensure compliance with relevant regulations in terms of anti-corruption, anti-bribery, anti-monopoly, trade control, and financial taxation. These challenges posed to businesses are also opportunities for us, Richful Deyong, to leverage our expertise and demonstrate our value. 
With 12 offices in Mainland China, including Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Ningbo, Qingdao, Dalian, Tianjin, Nanjing, Fuzhou and Xiamen, together with the synergy of the Group's international professional services team, we will be able to better support Chinese companies to pursue their ambitions of international expansion! 

Richful Deyong will continue to excel in 2022. 

Best wishes,
Micael Gong
CEO
Richful Deyong, A Tricor Company